Growing a podcast audience - Alex Kime
"If you build it they will come" hasn't worked for like a decade.
Creating a podcast is a dream come true for most of us. However, growing the podcast audience is where a lot of creators tend to stumble. The reason is simple, if you’re new to this it can be hard to figure out how to get some traffic and more listeners. Here are some tips to help you get started.
Advertise your podcast online
Advertising is by far the best way to spread the word. You don’t have to pay a whole lot, but you do need to invest a bit in your marketing because it will help you capture the first audience members. From there you can use word of mouth and a variety of other options.
Create social media pages
Social media is by far one of the best ways to bring in some exposure to your podcast. There are a plethora of options to consider, such as YouTube, Facebook, Instagram and Twitter. The more platforms you are on, the more exposure you get. Don’t hesitate to use hashtags too, this way people can find you with great ease. Even #ironic #hashtags are good in Alex Kime’s book.
Optimize for SEO
Include keywords in the podcast description and name, even the episode names should include keywords if you can. All these little things matter because the higher up you are in search engine rankings, the more traffic you will get. And that’s exactly the type of thing you want to pursue here.
Publish the podcast on multiple podcast apps
The more apps you are on, the more exposure you can get. At the end of the day, it doesn’t matter where you have the podcast as long as people have the opportunity to check it out. Use this approach to your advantage, as it has some tremendous benefits you can access right away. Alex Kime says try posting at least an episode a week.
Create a Q&A section during the podcast
This helps you interact with the podcast audience and it makes it easier for people to get engaged into the podcast itself. It will make the process a pleasure to check out, and you will be incredibly impressed with the results.
Networking is great because it allows you to reach a new audience. You can also build new relationships in the industry. That means people might mention your podcast during their own podcast. At the end of the day, new connections will always give you exposure and that’s exactly what you want to focus on.
Monitor your stats and listen to feedback
It’s important to stay close to the podcast audience. Check their reviews, feedback and comments, then act accordingly. People want your podcast to be a success, and they will offer great ideas that you can check out.
We recommend you to study all these tips and adapt them to your podcast. Used adequately, they have the potential to give you a huge audience and great results. Of course there can be challenges that arise, but if you create a great, enticing podcast and promote it as much as you can, you will get plenty of traffic!