Podcast Production and Mixing
Bad audio quality will ruin a good podcast. Good audio production isn’t about simply cleaning up audio, it’s about doing your best to highlight and enhance what is buried within the raw tape. People got their fill of unedited 2 hour episodes during the pandemic and now short form audio is gaining more attention.
But audio quality is (in my personal experience) the first thing in post-production that newer content producers cut corners on. It makes sense though. It’s expensive, it’s time intensive, and sometimes it feels like it doesn’t make a huge difference.
With clients I’ve worked with I’ve run A/B tests on content length, and average listen time is always higher on tightly edited content.
After receiving his degree in audio engineering, Alex Kime moved to Chicago, Illinois for an internship at their NPR partner station. After the internship ended, Alex stayed in Chicago working as a copywriter and eventually a content production manager. Later he worked as a project manager for a bicycle advocacy non-profit, and for the last year he has been working to again produce freelance pieces of audio for podcasts.